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WordPress Themes – Which Theme Is Right For Your Business?

Whether you're in the market for a fresh blog design or need to start a blog from scratch, there are many blog themes and platforms to consider. Many clients come to us in a quest to find the best blogging theme to fit their needs. Although we always suggest WordPress as the blogging platform they should use, we do recommend different WordPress themes based on specific business needs and personal lifestyles.

This post's sole purpose is to act as your guide to help you make your WordPress theme decision quick and easy.

Let's start with the basic elements of what your blog needs in order to work for your business:

1. SEO capabilities that will enable you to rank in search engines.

2. A look and feel compatible with your brand message.

3. Design that is in line with your blog purpose and what you're trying to achieve with your blog-in terms of generating business.

4. Backend features that work for your specific lifestyle.

Below I have outlined the features and benefits, as well as the ideal users for three types of WordPress themes: Thesis, ProPhoto, and premade WordPress themes.

See the highlights below:

Thesis

** Little Disclaimer: We're probably a little biased to Thesis as we use it for our own blog and LOVE it! But, that's not to say it's perfect for every type of business blogger.

Features and Benefits:

1. Great support: Thesis' support forum is a collaborative community of other thesis users who use the forum as a place to ask and answer questions. Thesis also has a support and development team who is just a click away if an issue arises.

2. Easy-to-use design panel and font controls: The ultimate in user-friendly design controls, Thesis Design Options enable you to control most of your blog design without any knowledge of code. For example, you can easily add videos and pictures to your sidebar, change sidebar layout and width, and play with font types, sizes, and colors-all without having to know any code.

3. Faster page load times: Search engines look at page load time as an essential factor in page rankings, which is why having a blog that loads quickly is a must in terms of page rank. It's also important when it comes to your blog visitors who do not want to wait a few seconds for each item to load on your blog. They'll leave without waiting. Trust me.

4. Built-in SEO framework: The Thesis creators prefer to call Thesis an SEO-Optimized WordPress Framework rather than a WordPress Theme. I would agree with them, and here's why:

Unlike other WordPress themes, Thesis has phenomenal, built-in SEO capabilities. No need to find an extra SEO plug-in to optimize your blog. And what's even better is that Thesis design code is completely separate from HTML code. To understand the benefit of this separated code, you must first understand the basics of blog coding.

Most blog themes do not separate HTML coding from the design coding. When these themes are used, too much added coding can puff up the code that search engines read. This type of infection disables search engines from understanding what your blog is about, and, in turn, deters your blog from ranking.

Because Thesis separates the design code from the HTML code, Google can easily read the clean HTML code and rank your blog. This way, you can do whatever you want in terms of design, and it will not gunk up the code that Google reads. Also, whenever you want to change the design of your blog, you do not have to worry about it affecting your hard-earned blog rankings.

5. Affordable: Thesis offers users two options: Personal Option and Developer's Option. The Personal Option is a onetime fee $ 87.00 and provides users with the use of Thesis on one live website and one localized development server, access to members-only Answers and Forums, lifetime Provisions advances, and a 30-day money-back guarantee.

The Developer's Option is a onetime fee of $ 164.00 and provides users with unlimited use of Thesis on sites owned by the user, access to all new beta versions of Thesis before they're released, access to Client Site Options, which allows users to deploy Thesis on sites for clients, access to members-only Answers and Forums, lifetime Provisions advances, and a 30-day money-back guarantee.

Great for business owners who …

  • Want a customizable design and the ability to change the design and most layout components of their blog without the help of a developer.
  • Use their blog as a main component of their online marketing strategy.
  • Want an online area to showcase their videos and photos and provide additional resources.
  • Desire to decrease the amount of time they have to spend finding SEO plug-ins.
  • Are looking for excellent technical support.

ProPhoto

Features and benefits:

1. Easy-to-use design panel and font controls: Changing the look and feel of your blog is super easy with ProPhoto. Similar to Thesis, ProPhoto enables you to control most of your blog design without any knowledge of code. For example, you can easily add flash images to your header and slideshows to your posts, change sidebar layout and width, and play with font types, sizes, and colors-all without having to know any code.

2. Slideshows and Flash: ProPhoto acts as a flash portfolio. Because ProPhoto has a variety of flash features, the tone and design of your blog can have a sophisticated and highly engaging feel. Whether you want slide-out pages, drop-down contact menus, a flash header, or a stylish slideshow, ProPhoto lets users customize their blog flash components easily without having to know code.

3. Faster page load times: As mentioned above in the Thesis description, search engines look at page load time as an essential factor in page rankings, which is why having a blog that loads quickly is a must in terms of page rank.

Great for business owners who …

  • Are in the field of photography or need to showcase high-resolution photographs in bulk.
  • Want to feature slideshows and videos videos within blog posts and / or in the header of their blog.
  • Want a customizable design and the ability to change the design and most layout components of their blog without the help of a developer.
  • Use their blog as a main component of their online marketing strategy.
  • Want to use their blog as an extension of their visual portfolio.

Premade WordPress Themes

** Although premade WordPress themes do not have as many bells and whistles as Thesis, ProPhoto, and other enhanced and customizable themes, they are still a great blogging platform to use.

Features and Benefits:

1. Customizable Style Sheets (CSS): Most premade WordPress themes allow for design and template changes using a customizable style sheet. A developer is required for changing the CSS and other types of blog coding such as PHP and HTML.

2. Customizable sidebars: Similar to all other WordPress themes (including Thesis and ProPhoto), premade WordPress themes enable users to activate widgets on their sidebars to post videos, pictures, and other engaging features. But unlike the Thesis and ProPhoto, you need to have some background in HTML coding to post these features to your sidebar.

3. Plug-ins: When using a premade WordPress theme, consider getting an SEO plug-in to ensure your posts are ranked by search engines. Also, consider using a share plug-in that allows your blog readers to share your post automatically with friends on their social media networks.

Be careful not to cram your blog with plug-ins as they can bloat your coding. And as mentioned earlier in this post, because code has a direct connection to the design and layout of your blog, too many extra plug-ins can bulk up your code and prohibit search engines from ranking your blog.

Great for business owners who …

  • Want to test the waters of blogging before committing to a more advanced theme.
  • Have an on-staff developer or designer who can customize the blog.
  • Want a minimalistic and more basic look and feel to their blog.
  • Do not wish to use their blog as a main component to their online marketing strategy.
  • Do not have the time or energy to devote to proper blog posting and marketing.

Source by Michelle Salater

About Joy Chetry

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