The term Search Engine Optimization or SEO for short is the industry term to increase the position of your website in the search engines thus increasing your visitors. SEO sounds complex but it is not as difficult as many people tend to think and in fact it is rather simple. The 2 things you must do to get your site a higher ranking is providing good relevant content on your web pages and getting links from other related sites. That's it! Good content and links.
Good content on your web pages means having easily readable text that people can understand, the text should include the keywords you think people will be searching for in the search engines. Good content can also mean having related videos, news, audio files, and documents. Anything on the web can be classified as content, you just need to think what would help your website visitors and give that to them so they feel your website helps them and want to contact you or visit your site again in the future. It's interesting that when humans start to recognize your site as useful so will the search engines so give you higher rankings as they are getting smarter at monitoring web behavior.
The other important factor to getting your site position higher in Google and the other search engines is to get other websites to link to your website with the keywords that you want to have people find your site for. Having links from websites related to yours helps your rankings even more so it's a good idea to search for them rather than random websites. There are many ways in which you can get links including commenting on blogs and linking your name to your website, submitting articles to article directories which include a link to you at the bottom, submitting your site to web directories. There are many other ways to get links and that will be discussed in another article as there are too many to list here.
So as you can see it is not that difficult to get your website ranking high and do not believe anyone that tells you otherwise. So why are there so many search marketing experts around if it is so easy? Well it is not difficult but it can be very time consuming because the work that a search engine marketing services should do for your includes keyword research, searching for quality links to your website, monitoring traffic performance and that's just the minimum.
If you do not have the time to search for sites where you can get links from you can always pay an affordable seo service company to do it. So it comes down to time or money, think if how much money you are losing now by not paying a search engine service company to do this for you, or making time to do it yourself.